in this lesson, we focus on demystifying the important terms that are essential for every marketer to understand. In the dynamic world of digital advertising, it’s crucial to have a solid grasp of the terminology used across platforms and campaigns. This lecture covers a wide range of important terms, such as Auction,Ad Quality,Bidding,Conversion ranking rate, Engagement Metrics, and more. By the end of this lecture, you’ll have a comprehensive understanding of these terms and their significance in evaluating the performance and success of your advertising efforts. Arm yourself with the knowledge needed to analyze and optimize your campaigns effectively, ultimately driving better results and maximizing your return on investment (ROI).