Google Pay Per Click (PPC)
About Lesson

In this lecture, we will dive into the factors that influence the ranking of ads on Google and the concept of Quality Score. You will learn:

  1. Ad Rank: Understand how Google determines the position of ads in search results based on factors like bid amount, ad relevance, and expected click-through rate.

  2. Quality Score: Discover the importance of Quality Score in determining ad rank and cost-per-click. Learn how it is calculated and the key components that contribute to a high-quality score.

By the end of this lecture, you will have a clear understanding of how ads are ranked on Google and the role of Quality Score in optimizing your PPC campaigns for better ad positioning and cost-efficiency.

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