Google Pay Per Click (PPC)

5.00 (2 Ratings)

by Maahi Iqbal

Categories Marketing

About Course

The Google pay-per-click PPC course is designed to equip you with the knowledge and skills to effectively leverage Google’s Pay-Per-Click (PPC) advertising platform for digital marketing success. In this comprehensive course, you will learn how to create, manage, and optimize PPC campaigns using Google Ads,
Throughout the course, you will gain a deep understanding of pay-per-click advertising, learn how to create compelling ads, conduct keyword research, and develop effective bidding strategies to drive targeted traffic to your website. You will explore Google Analytics, uncovering invaluable insights about user behavior, conversion tracking, and campaign performance measurement.
Additionally, you will discover the power of Google Tag Manager, a versatile tool that simplifies the process of implementing and managing tracking codes and tags on your website.
Furthermore, the course will introduce you to Google Search Console, a powerful tool that provides valuable data about your website’s visibility in Google search results. You will learn how to leverage Search Console to optimize your website’s performance, identify and fix technical issues, and improve your organic search rankings.
Whether you are a digital marketer, business owner, or aspiring PPC professional, this course will provide you with the tools and knowledge to elevate your PPC campaigns to new heights of success. Join us and unlock the full potential of Google’s marketing tools to drive targeted traffic, increase conversions, and achieve your business goals.

Introduction of google ads
concept of google ads auction
how to google ads action work
concept of google ads quality score
how to work google ads quality score works
How to work ad rank
how Google ad rank formula works
keyword match type
negative keywords in google ads
perfect keyword tools
headline, description creation
understand different types of googles ads
account creation
location targeting
Audience Manager
How create Multiple Conversions
How to integrate multiple pixel in website with GTM
Indexing through Google search console
concept of ads delivery methods
biding strategy
understanding ads groups
audience targeting
Search campaigns
Standard display campaign
Performance Max & SMART campaigns
video campaigns
how do ads approve
concept of frequency capping
Google Policies
ad preview tools
action insights
google analytics
Google tag integration
Google tag manager creation
Google search console
Google business profile creation

Course Content

LECTURE # 1

Introduction to Google Pay-Per-Click (PPC)

25:30

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Student Ratings & Reviews

5.0

Total 2 Ratings

2 Ratings

0 Rating

Samra Malik

11 months ago

I recently completed the Google Ads course from GroomYourLife, which was fantastic! The content was easy to follow, with practical insights that made complex concepts simple to understand. The step-by-step tutorials were beneficial, and I feel confident managing Google Ads campaigns effectively. The instructors were knowledgeable and always available for support. This course exceeded my expectations, and I highly recommend it to anyone looking to master Google Ads. It's worth every penny!

Muhammad Iqbal

1 year ago

This institute is one from Thousands

Level

Expert
Duration

20 hours
Enrollment validity

Enrollment validity: Lifetime
Certificate

Certificate of completion

A course by

Maahi Iqbal

Founder/CEO + Digital Advertising Expert

Comprehensive Course Guide
Interactive Video Lessons
Case Studies and Real-World Examples
Resource Library
Quizzes and Assessments
Discussion Forums
Support and Assistance
Whatsapp Support

Device and Internet Access
Basic Computer Skills
Time Commitment
Eagerness to Learn.
Note-Taking Materials: Have pen and paper or digital note-taking tools available to jot down important points, key takeaways, and any questions or reflections that arise during the course.
Follow the instructions provided by the course platform to access the modules, watch the video lessons, complete the activities, and engage with the course materials. If you encounter any technical issues or have questions regarding the course content, don't hesitate to reach out to the course instructors or support team for assistance.

Marketers: Marketing professionals who want to enhance their digital advertising skills and leverage the power of Google Ads for effective campaign management and optimization.
Business Owners: Entrepreneurs and business owners who want to drive targeted traffic, increase brand visibility, and generate measurable results through PPC advertising.
Digital Advertising Professionals: Aspiring and current digital advertising professionals who wish to expand their knowledge and stay updated with the latest PPC techniques and strategies.
Website Owners: Individuals responsible for managing websites and seeking to utilize PPC advertising to increase website traffic, conversions, and overall online presence.
Marketing Students: Students pursuing marketing or related degrees who want to gain practical skills in Google Marketing PPC and enhance their employability in the digital marketing field.
No prior experience with Google Marketing PPC is required for this course. It is designed to cater to learners with varying levels of expertise, ensuring a comprehensive learning experience for all participants.