5.00
(1 Rating)

Google Pay Per Click (PPC)

By Maahi Iqbal Categories: Advance, Marketing
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About Course

The Google pay-per-click PPC course is designed to equip you with the knowledge and skills to effectively leverage Google’s Pay-Per-Click (PPC) advertising platform for digital marketing success. In this comprehensive course, you will learn how to create, manage, and optimize PPC campaigns using Google Ads,
Throughout the course, you will gain a deep understanding of pay-per-click advertising, learn how to create compelling ads, conduct keyword research, and develop effective bidding strategies to drive targeted traffic to your website. You will explore Google Analytics, uncovering invaluable insights about user behavior, conversion tracking, and campaign performance measurement.
Additionally, you will discover the power of Google Tag Manager, a versatile tool that simplifies the process of implementing and managing tracking codes and tags on your website.
Furthermore, the course will introduce you to Google Search Console, a powerful tool that provides valuable data about your website’s visibility in Google search results. You will learn how to leverage Search Console to optimize your website’s performance, identify and fix technical issues, and improve your organic search rankings.
Whether you are a digital marketer, business owner, or aspiring PPC professional, this course will provide you with the tools and knowledge to elevate your PPC campaigns to new heights of success. Join us and unlock the full potential of Google’s marketing tools to drive targeted traffic, increase conversions, and achieve your business goals.

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What Will You Learn?

  • Introduction of google ads
  • concept of google ads auction
  • how to google ads action work
  • concept of google ads quality score
  • how to work google ads quality score works
  • How to work ad rank
  • how Google ad rank formula works
  • keyword match type
  • negative keywords in google ads
  • perfect keyword tools
  • headline, description creation
  • understand different types of googles ads
  • account creation
  • location targeting
  • Audience Manager
  • How create Multiple Conversions
  • How to integrate multiple pixel in website with GTM
  • Indexing through Google search console
  • concept of ads delivery methods
  • biding strategy
  • understanding ads groups
  • audience targeting
  • Search campaigns
  • Standard display campaign
  • Performance Max & SMART campaigns
  • video campaigns
  • how do ads approve
  • concept of frequency capping
  • Google Policies
  • ad preview tools
  • action insights
  • google analytics
  • Google tag integration
  • Google tag manager creation
  • Google search console
  • Google business profile creation

Course Content

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Student Ratings & Reviews

5.0
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Muhammad Iqbal
2 weeks ago
This institute is one from Thousands

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