In this lecture, we will dive into the factors that influence the ranking of ads on Google and the concept of Quality Score. You will learn:

1. Ad Rank: Understand how Google determines the position of ads in search results based on factors like bid amount, ad relevance, and expected click-through rate.

2. Quality Score: Discover the importance of Quality Score in determining ad rank and cost-per-click. Learn how it is calculated and the key components that contribute to a high-quality score.

By the end of this lecture, you will have a clear understanding of how ads are ranked on Google and the role of Quality Score in optimizing your PPC campaigns for better ad positioning and cost-efficiency.